![]() ![]() But the basics of World of Warcraft are this: In the magical land of Azeroth, two factions, the good-guy Alliance and the sinister Horde, are locked in endless combat. And yet, somehow, it's also a pretty big business.Ĭonsidering that some people spend more time in this game's world than they spend doing their real-world jobs, I feel like an Amish guy trying to explain "American Idol" here. It's an underground industry called "power leveling," frowned on by many gamers and game companies. There are companies that will play your computer games for you, if you're too busy or lazy to put in the requisite time keeping up with your friends in the virtual world. So last week, I cheated and paid a company to play the game for me, to skip through the tedious parts of "WoW" and get to the good stuff. But it hasn't really been taking, despite a few honest efforts lasting into the wee hours. A new release of the game's gigantic online world gave me new reason to give it another chance. Addicts in my circle include friends, colleagues and a future sister-in-law. I've tried to like this game because so many people I know just love it. ![]()
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